< link rel="DCTERMS.replaces" href="http://justtakeitdown.blogspot.com/" >

Monday, August 07, 2006

This Is Just Wrong

A new program to be launched in Massachusetts (figures), will force students to listen to targeted advertisements on the bus. I'm sorry, but this is Orwellian and the implications are simply disturbing.
"It came burning hot into my mind, whatever he said and however he flattered, when he got me to his house he would sell me for a slave." -Bunyan
American Family Association
August 7, 2006
New School Program Will Exploit School Kids For Private Financial Gain

The Washington Post has announced that a new company, BusRadio, plans to install radio equipment in school buses as a way to target corporate advertising using school children as a captive audience. The company's first pilot project is in Massachusetts, and is scheduled to begin in September, targeting children as young as five.
Click Here to read the Washington Post article.
After Massachusetts, BusRadio plans to go nationwide with their program. Children riding school buses will be forced to listen to the music and commercial ads while on the bus. The primary purpose of the BusRadio is to make money for their company. And the way they plan to do that is to sell their captive audience to advertisers. School children should not be used as a vehicle to sell commercial advertising. This program needs to be stopped before it is started.
This is especially disturbing in light of a new study just released by Rand Corporation that shows a definite link between the lyrics in music aimed at youth and an increase in sexual activity, [reinforcing the impact of media immersion on our decisions].
Click Here to read the study.

Take Action

Send the email to Margaret Spellings, U.S. Secretary of Education, and to Gov. Mitt Romney of Massachusetts. Ask them to stop this exploiting of school children for the personal financial gain of BusRadio. Because this program, if allowed to go forward, will eventually be on school busses nationwide, help us to alert others by forwarding this email to
friends and family.

Click Here to Send Your Email Now!


Post a Comment

<< Home

Alliance Blog Roll